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How to Layout your table at a craft fair |
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Personally I find attending a gift/craft fair the perfect opportunity to show off and take centre stage. If you are proud of your product, and your efforts in achieving a high enough standard to attend the fair, then why not show off your talents to maximum effect. Step 1 Think about how other people may find it easiest to look through your products. Some people may only be passing the table and not have enough time to look for something particular. So my advise would be show as many varieties of your product as possible. A good idea is too create some kind of height on the table, this can either be achieved with boards stood up at the back or shelving stacked in the centre or to one side. Step 2 Always take into consideration the state of the table when you first arrive at the fair, quite often the venue/organizer will supply you with a table and it almost always will need covering over with a large piece of material. This would normally cover the front of the table right to the floor and the same at the sides. Please, please, please keep this simple, because no doubt your products will be all different with all different designs, and all different colors. You definitely want them to stand out and not get lost in an awful mess of flowers or swirly material. Normally the table can be anything from 6ft – 8ft in length, so always make sure you take too much, its better to have more than less!!! Step 3 Once you have your material, (for my first table I chose Black, as my cards are predominantly white) choose some props to give your table a style and some character. You want people to walk in the room and even if they don’t see your table first, you want them to respond like they did! If you are low on budget there are things around the home or in the great out doors that make perfect table props, for example pebbles from the beach of all different sizes, candles, vases with twigs sticking out of them. Think about the theme of your product and also the time of year that you are attending the fair. The wooden boxes that I used were good because I arranged them into a shape of a Christmas tree, and stood the cards in between them, I also sprinkled small silver stars on the black material so that one end of the table looked extra Christmassy. Step 4 When it comes to laying out your product – be prepared for the table to get messy and things to fall over and to be moved, you may even sell something, always have spares to replace what you sell. I like to have a few cards out without their plastic wallets on them as people like to touch…watch out for finger marks, it will be hard to resell items that are marked. Lay some products flat and stand some up against candles, rocks or just old jam jars! Display one of each design/style on the table then have duplicates or a selection of designs in a small basket on one end of the table for people to look through if they wish. Step 5 Make sure you have some flyers or business cards printed so that you have something to hand the customer – it makes a great talking point too.
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